Drive Out The Competition
Drive Up Your Auto Sales

Stop letting missed opportunities go to your competitors. Maximize operating efficiencies that will increase sales performance at auto, RV and marine dealerships.


Develop an upfront sales culture in your F&I department to dramatically improve performance and increase profits at your auto, RV or marine dealership. Chernek Consulting Virtual Pro will train new sales staff and seasoned veterans to create trusting and lasting relationships for optimal customer retention.

Industry expert Rebecca Chernek keeps it simple and straightforward. What her proven dealership training does:

  • Increase Profits through Improved Processes
  • Improved Processes = Increased Profits
  • Increase Profit with Streamlined Purpose and Process
  • Increase Interdepartmental Efficiency through Integration
  • Learn How to Boost Retention and Reduce Liability
  • Earn Customer Loyalty and Reduce Liability
  • Reduce Liability and Grow Your Profits
  • Boost Sales through Improved Customer Awareness
  • Leveraging Transparency for Optimal Customer Retention

Increase Profit with Streamlined Purpose and Process

Industry expert Rebecca Chernek keeps it simple and straightforward. Her proven dealership training creates an organized and efficient office to: Minimize delivery time to boost F&I performance, increase customer satisfaction, earn customer loyalty, reduce liability and ensure compliance.

Courses cover several areas:

  • Deal Structures
  • F&I Management
  • Effective Menu Selling
  • Non-Prime and Subprime Financing
  • Lender Approval
  • Service Contract Closing
  • Product Upselling
  • Online Sales
  • Aftermarket Sales
  • Legal Compliance (features Jim Radogna, president, Dealer Compliance Consultants, Inc.)


Take a Tour of Chernek Consulting Virtual Pro

Welcome To Chernek Consulting

Maintaining Your Files & Reports

Essential Resources

Aftermarket Sales

Features of Chernek Consulting Virtual Pro

The web-based interactive training and communication platform is designed to allow a fully immersive training experience and state-of-the-art accountability features. Testing, tracking, and measuring capabilities engage users to foster retention for maximum benefit and return on investment. Accessible anytime and on any device, training can be completed from home or at the office.

Internet Accessibility 24/7

Accessible anytime on any web-enabled desktop, laptop, tablet or mobile device.

Easy to Use

Our user-friendly platform makes navigation simple for all skill levels. Once logged in, you will be able to begin training with just a few clicks of the mouse.

Virtual interactivity

Uniquely designed testing mechanisms allow users to actively participate and engage to foster comprehension and retention. Repeat and review key courses and exercises as you advance through the training.

Built-in accountability

State-of-the-art accountability features monitor progress with comprehensive reports and alert notifications directly to email or SMS in real-time.

Ask Becky channel

Have a question about the training content? Ask Rebecca Chernek directly and receive a response within 24 hours.

Industry Tips & Breaking News

This category will be regularly updated to address current and changing trends within the automotive market. It also features industry resources such as news from regulatory agencies and associations, and online sales techniques.

About Rebecca Chernek

Rebecca Chernek is a nationally recognized consultant, and is one of the most in-demand auto industry training professionals in North America. With nearly 30 years of experience working in every conceivable post – from front-line sales to district manager for one of the largest auto retailers in the U.S. – Chernek is thoroughly versed in how to run a successful auto dealership.

Her high profile articles have established her among the foremost thought leaders in the auto sales industry. Throughout her notable career, Chernek has collaborated with industry leaders, such as JM Family Enterprises and AutoNation, to provide training on F&I management, upfront sales techniques and menu selling solutions for established and independent dealerships throughout the U.S. and Canada.

Chernek has been praised for her straightforward, no-nonsense approach to help dealerships of all sizes achieve dramatically increased levels of performance and profits. Implementing her carefully crafted training methodologies, Chernek has developed a crucial bridge between antiquated methods and the modern-day approaches employed by some of the most successful auto retailers in the country.


See how Rebecca Chernek’s proven dealership training works to increase performance and maximize your profits.

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Select From Our Plans

Dealership Plan

Set new F&I performance records! The Virtual Pro dealer package secures up to seven managers per rooftop. Your staff will tap into three decades of proven automotive, RV and marine retail experience, updated with cutting-edge techniques.

Virtual Pro dealer package content includes fundamentals for beginners and new methods for advanced F&I managers who need to refresh and recharge. *Training is based on ethical and regulatorily compliant practices and will meet dealership CMS standards.

Package includes, per rooftop:

  • An optional 1-day complimentary in-store F&I audit conducted by Rebecca Chernek. (Dealer covers all expenses – airfare, food, rental car and lodging.)
  • Administrative privileges to track employee progress in the program.
  • Dealer discounts on all Chernek Consulting services, workshops, role-play and in-dealership training.

Starting at



Monthly Individual Plan

Increase your performance – while limiting your exposure! Chernek Consulting Virtual Pro’s comprehensive training benefits anyone who wants to boost their knowledge and skills in F&I.

Virtual Pro comes with courseware for:

  • Salespeople seeking a promotion into F&I.
  • New F&I managers who want to build a solid foundation for success.
  • F&I veterans who want to refresh and recharge their skills.
  • Outside vendors who want to get a bird’s eye view of the duties and responsibilities of the F&I office.

Additional resources include courseware documents, an “Ask Becky” channel for a direct response from Rebecca Chernek within 24 hours, and an “Industry Tips and Breaking News” channel that is regularly updated with current trends.


Upgrade To Role-Play

The role-play simulation assists sales and finance teams in honing their skills and creating personable, lasting customer relationships. This feature is an engaging, interactive exercise to guide staff through every scenario at a dealership, from the sales floor to the contract signing.


“Becky packs a serious punch with F&I training program.”

“She backed up everything she said while helping us obtain high-powered results. She not only helped us get results in the F&I Office, but also helped us revamp our entire sales system.”

BOB KAIN, General Manager - Jack Kain Ford


“I wanted to learn how to handle objections better. [Rebecca Chernek has] definitely given me some great closes… I know I have a lot of work to do when I get back to the dealership but I think I have a good foundation to start from.””

MARY BOSTON, Business Manager - Drake Chevrolet Chrysler

“I’m taking home more new ideas and methods than I ever imagined existed.”

“My goals were to refine my menu usage and pick up a few new ideas. In actuality, your seminar didn’t sharpen my axe; it replaced it with a chainsaw!”

AJ GEFFERT, Business Manager - Baker Motor Company