About Rebecca Chernek
Nationally recognized consultant Rebecca Chernek is one of the most in-demand auto industry training professionals in North America. With nearly 30 years of experience working in every conceivable post—from front-line sales to platform F&I director for one of the largest auto retailers in the country—Chernek is thoroughly versed in how to run a successful auto dealership.
Chernek is the host of F&I Today on CBT Automotive News. New episodes air every Friday, delivering breaking news and offering up expert tips from industry thought leaders. Throughout her notable career, she has collaborated with industry groundbreakers like JM Family Enterprises and AutoNation to provide training on F&I management, F&I fundamentals, and upfront sales techniques and strategies. Additionally, Chernek offers training on digital online F&I sales presentations and menu selling solutions for franchised and independent dealerships throughout the U.S. and Canada. She facilitates workshops for NCM Institute, Desking and F&I Integration. Her high-profile articles have established her among the foremost thought leaders in the auto sales industry.
Chernek has been lauded for her straightforward, no-nonsense approach to help dealerships of all sizes achieve dramatically increased levels of F&I performance and profits. Implementing her proven, skillfully crafted training methodologies and secrets, Chernek has developed a crucial bridge between antiquated methods and the modern-day approaches employed by some of the most successful auto retailers in the country. You will gain immediate impact through Chernek’s online F&I training programs.