Apply the Art of Earning the Sale!

Streamline F&I processes to increase profits, earn customer loyalty and reduce liability at your dealership.


Develop an upfront sales culture in your F&I department to dramatically improve performance and increase profits at your automotive and RV dealerships. Chernek Consulting Virtual Pro will train new F&I personnel, or even jump-start a seasoned F&I pro, to sell more products and affect a dramatic increase in profits!

Industry expert Rebecca Chernek keeps it simple and straightforward with a proven dealership training program that will teach you how to:

  • Increase F&I profits through proven sales techniques
  • Increase product penetration through thought-out sales tracks
  • Increase profit with a streamlined purpose and process that cuts delivery time in half
  • Increase interdepartmental efficiency by integrating sales and finance, putting an end to the dreaded F&I bottleneck
  • Increase loan approvals with structured deals
  • Reduce liability—a complete guide to compliance with Jim Radgona
  • Get promoted to F&I and begin earning a six-figure income!

Increase F&I Profits with a Solid Action Plan That Gets You Immediate Results!

F&I expert Rebecca Chernek has over 30 years of experience in the automotive retail business, having worked closely with such industry leaders as JM&A and AutoNation. Her training methods are recognized far and wide for their simple, straightforward approach to ably tackling the challenges most dealerships face. Through her proven training techniques, Chernek creates an organized and efficient office that drastically reduces delivery time, eliminates the F&I bottleneck, boosts F&I performance, increases CSI, and skyrockets customer retention—all the while reducing liability and ensuring compliance. Participants will learn all the secrets to a successful career in F&I!

Courses cover several areas:

  • Deal Structures
  • F&I Management
  • Effective Menu Selling
  • Non-Prime and Subprime Financing
  • Lender Approval
  • Service Contract Closing
  • Product Upselling
  • Online Sales
  • Aftermarket Sales
  • Legal Compliance (features Jim Radogna, president, Dealer Compliance Consultants, Inc.)
  • Coming Soon: Darwin Automotive Online Training


Select From Our Plans

Individual Plan

Increase your performance – while limiting your exposure! Chernek Consulting Virtual Pro’s comprehensive training benefits anyone who wants to boost their knowledge and skills in F&I.

Virtual Pro comes with courseware for:

  • Salespeople seeking a promotion into F&I.
  • New F&I managers who want to build a solid foundation for success.
  • F&I veterans who want to refresh and recharge their skills.
  • Outside vendors who want to get a bird’s eye view of the duties and responsibilities of the F&I office.

Additional resources include courseware documents, an “Ask Becky” channel for a direct response from Rebecca Chernek within 24 hours, and an “Industry Tips and Breaking News” channel that is regularly updated with current trends.

  • Includes How to Read an Equifax Credit Report Like a Pro
  • Includes A Complete Course on Compliance (Be certified. Show this dealer why you should be hired for the position- compliance is no laughing matter)
  • Includes Closing Tools Mastering Menu Sales Workshop – Time Tested Proven to be Used With the F&I OnLine Content.

6 Month Plan w/
Real Time Coaching

$249 x3

*Limited Time Offer!






6 Month Plan

$129 x3

*Limited Time Offer!


*Paid in 3 Installments of $129


12 Month Plan

$595 x1

*Limited Time Offer!





Dealership Plan

Set new F&I performance records! CUSTOMIZED WHITE LABEL & VIDEO CONENT AVAILABLE! Your staff will tap into three decades of proven automotive, RV and marine retail experience, updated with cutting-edge techniques.

Virtual Pro dealer package content includes fundamentals for beginners and new methods for advanced F&I managers who need to refresh and recharge. *Training is based on ethical and regulatorily compliant practices and will meet dealership CMS standards.


Starting at


Package includes, per rooftop:

*This package will be for Online Content Only!

An optional 1-day complimentary in-store F&I audit conducted by Rebecca Chernek. (Dealer covers all expenses – airfare, food, rental car and lodging.)

Administrative privileges to track employee progress in the program.

Dealer discounts on all Chernek Consulting services, workshops, role-play and in-dealership training.


Upgrade To Role-Play

The role-play simulation assists sales and finance teams in honing their skills and creating personable, lasting customer relationships. This feature is an engaging, interactive exercise to guide staff through every scenario at a dealership, from the sales floor to the contract signing.


Take a Tour of Chernek Consulting Virtual Pro

Welcome To Chernek Consulting

Maintaining Your Files & Reports

Essential Resources

F&I Today

Features of Chernek Consulting Virtual Pro

The web-based interactive training and communication platform is designed to deliver a fully immersive training experience with state-of-the-art accountability features. Testing, tracking, and measuring capabilities engage users and ensures the retention of information, delivering immediate results.

Accessible any time and on any device, online training can be completed from any home or office environment. Virtual Pro also comes with an “Ask Becky” feature to address trainee questions throughout the length of the course. All participants will receive certifications of achievement upon completion of the course.

Do you have what it takes to be successful in F&I? Get the promotion you’ve dreamed about now!

Internet Accessibility 24/7

Accessible anytime on any web-enabled desktop, laptop, tablet or mobile device.

Easy to Use

Our user-friendly platform makes navigation simple for all skill levels. Once logged in, you will be able to begin training with just a few clicks of the mouse.

Virtual interactivity

Uniquely designed testing mechanisms allow users to actively participate and engage to foster comprehension and retention. Repeat and review key courses and exercises as you advance through the training.

Built-in accountability

State-of-the-art accountability features monitor progress with comprehensive reports and alert notifications directly to email or SMS in real-time.

Ask Becky channel

Have a question about the training content? Ask Rebecca Chernek directly and receive a response within 24 hours.

Industry Tips & Breaking News

This category will be regularly updated to address current and changing trends within the automotive market. It also features industry resources such as news from regulatory agencies and associations, and online sales techniques.

About Rebecca Chernek

Nationally recognized consultant Rebecca Chernek is one of the most in-demand auto industry training professionals in North America. With nearly 30 years of experience working in every conceivable post—from front-line sales to platform F&I director for one of the largest auto retailers in the country—Chernek is thoroughly versed in how to run a successful auto dealership.

Chernek is the host of F&I Today on CBT Automotive News. New episodes air every Friday, delivering breaking news and offering up expert tips from industry thought leaders. Throughout her notable career, she has collaborated with industry groundbreakers like JM Family Enterprises and AutoNation to provide training on F&I management, F&I fundamentals, and upfront sales techniques and strategies. Additionally, Chernek offers training on digital online F&I sales presentations and menu selling solutions for franchised and independent dealerships throughout the U.S. and Canada. She facilitates workshops for NCM Institute, Desking and F&I Integration. Her high-profile articles have established her among the foremost thought leaders in the auto sales industry.

Chernek has been lauded for her straightforward, no-nonsense approach to help dealerships of all sizes achieve dramatically increased levels of F&I performance and profits. Implementing her proven, skillfully crafted training methodologies and secrets, Chernek has developed a crucial bridge between antiquated methods and the modern-day approaches employed by some of the most successful auto retailers in the country. You will gain immediate impact through Chernek’s online F&I training programs.


See how Rebecca Chernek’s proven dealership training works to increase performance and maximize your profits.

Fill out my online form.

“Becky packs a serious punch with F&I training program.”

“She backed up everything she said while helping us obtain high-powered results. She not only helped us get results in the F&I Office, but also helped us revamp our entire sales system.”

BOB KAIN, General Manager - Jack Kain Ford


“I wanted to learn how to handle objections better. [Rebecca Chernek has] definitely given me some great closes… I know I have a lot of work to do when I get back to the dealership but I think I have a good foundation to start from.””

MARY BOSTON, Business Manager - Drake Chevrolet Chrysler

“I’m taking home more new ideas and methods than I ever imagined existed.”

“My goals were to refine my menu usage and pick up a few new ideas. In actuality, your seminar didn’t sharpen my axe; it replaced it with a chainsaw!”

AJ GEFFERT, Business Manager - Baker Motor Company